MODULE BB1 - Your Business Plan
Includes...
- An introduction to the business plan
- Personal questionnaire
- Factors affecting the Personal Chef industry
- Personal barriers to success
- Business plan introductory sections
- Business plan section on start up costs
- Business plan section on earnings
- Business plan section on goals
- Business plan section on marketing and trends



MODULE BB2 - The Personal Chef Service
Includes...
- Career choices - Chef or Personal Chef
- Personal Chef International Code of Ethics
- Types of services offered by Personal Chefs
- Personal Chef equipment list
- Common Personal Chef startup mistakes
- Personal Chef client interview protocol
- Personal Chef safety


MODULE BB3 - Succeeding as a Personal Chef
Includes...
- Finding your ideal client
- Secrets to making your business a success Part 1
- Secrets to making your business a success Part 2
- Run and market your business at the same time
- Avoid common Personal Chef start up mistakes
- Meeting people and making clients


MODULE BB4 - The Personal Chef Office
Includes...
- Personal Chef home office requirements
- Setting up your Personal Chef home office
- How to work effectively from home
- Travelling with computers
- Protecting yourself against identity theft



MODULE AC1 - Pricing Your Service
Includes...
- Pricing your services
- Ways to charge for your time
- Importance of contracts
- Getting a deposit for services


MODULE AC2 - Funding Your Business
Includes...
- Getting money to grow your Personal Chef business
- How to justify your pricing to clients
- Increasing prices for your Personal Chef services
- Protect yourself against identity theft


MODULE AC3 - When Times Get Tough
Includes...
- Finding your ideal client
- To barter or not to barter
- Collecting on outstanding accounts
- How to maximise slow periods effectively
- Converting potential clients from a no to a yes
- Client retention ideas
- Keeping a new client happy


MODULE AC4 - Gift Cards and Certificates
Includes...
- Reasons to offer Personal Chef gift cards
- Benefits to selling gift card program
- Using a gift card program for marketing
​- Types of gift cards



MODULE PC1 - Freezing Food
Includes...
- Freezing food successfully
- What not to freeze
- Packaging foods for the freezer
- Recipes for freezer-friendly meals
- Thawing frozen meals
- Sample heating instructions


MODULE PC2 - Cooking for Dietary Restrictions
Includes...
- Cooking for a diabetic client, includes selection of recipes
- Common food allergens and foods to avoid
- Heart-smart cooking
- Cooking for Cancer
- Lactose intolerance
- Gluten intolerance

Personal Chef courses

powered by The Chef Alliance

The Chef Alliance is the leading organisation of Private & Personal Chefs & Caterers in Canada offering Chefs a place to locate Personal Chef jobs, meet new clients, grow their Personal Chef business, benefit from peer support, get discounts to lower their business costs, marketing services & much more.  This allows Chefs concentrate on what they do best - cook great food!Type your paragraph here.

MODULE MM1 - Ways to Get 'Free' Publicity
Includes...
- Free publicity adds to your bottom line
- Become a trusted source for reporters
- Building an email list
- Benefits to writing articles
- Should you barter your services?


MODULE MM2 - Social Media Marketing
Includes...
- Engaging fans on FaceBook
- How to get local followers on Facebook
- Twitter Basics
- Twitter for business
- Blogging for success
- SEO myths vs reality
- Creating an effective LinkedIn profile
- Fighting the effects of bad online reviews


MODULE MM3 - Making The Most of Slow Periods
Includes...
- Factors affecting the Personal Chef industry
- How to maximise slow times
- More ideas for slow times
- The benefits to writing articles
- Building your email list
- Give your marketing plan a workout
- Making cold calls
- Meeting people and making clients
- Keeping a new client happy
- Converting a 'no' into a 'yes' from a client 
- Secrets to business success


MODULE MM4 - Marketing Your Business Effectively
Includes...
- Market and run a Personal Chef business at the same time
- Building your brand
- Marketing with an elevator pitch
- Marketing at events and trade shows
- Meeting people and making clients
- Engaging fans on Facebook
- Giving clients gifts


MODULE MM5 - Marketing tools
Includes...
- Clipart and artwork for marketing
- Building your email list
- Sending bulk email
- Attending tradeshows and special events
- Benefits to selling gift cards
- Getting money to grow or market your business



MODULE CS1 - Effective Communicating
Includes...
- Making cold calls to get new clients
- Avoid sending 'angry' emails
- Fighting the effects of bad online reviews
- Customer service mistakes
- Sending bulk emails
- Blogging with success
- Benefits to writing articles
- Marketing with an elevator pitch
 

MODULE CS2 - Client Retention
Includes...
- Client retention ideas
- Keeping new clients happy
- Giving clients gifts
- Using a gift card program for marketing
- Fighting the effects of bad online reviews



MODULE PC3 - Providing Services with The Chef Alliance
Includes...
- FAQs
- Sample menus
- Overviews of events
- Recipes for success


MODULE PC4 - Guides for Cooks, Chefs & Personal Chefs
Includes...
- Cheese and wine pairing guide
- Endangered and sustainable fish guide
- A guide to cooking beef to perfection
- Extensive wine glossary